Google announced during Friday that it was buying the British-based startup spider.io for its technology to have a strong hold on fraud in online advertising. 

In addition, Neal Mohan at Google's DoubleClick unit which develops targeted ads. Explained that advertising helps fund the digital world we love today on the contrary this vibrant ecosystem only flourishes if marketers can buy media online with the confidence that their ads are reaching real people. At the same time that results they see are based on actual interest.

Mohan added accompanying the new acquisition, their immediate priority is to include their fraud detection technology in their video and display ads products, where they will complement their existing efforts. He added that by including spider.io's fraud-fighting expertise in their products, they can cale their efforts to stop the flow of bad actors and bring the entire digital ecosystem into a more desirable condition.

There's nothing shocking about trickery to gain some dishonest advantage. That's everywhere and anywhere in this world and in every sections of society. Yet one has to take the security into consideration without letting it just to happen and happen. That's exactly what Google did, it has taken such strong initiative to eradicate online fraud play.   

Security is the biggest concern!

(AW:SB)